"Customer Loyalty" Articles

How to Make Customers Fall in Love with You As a business owner or manager, you’re constantly looking for ways to make your business more attractive to customers. Whether you are in retail or the restaurant industry, you need ideas, products, and strategies which will be user-friendly and appealing to customers. Customer loyalty is something every business desires. Keeping up with trends in the point-of-sale industry will give you an edge and make your business continually attractive to new … [Read more...]

Loyalty Marketing Can loyalty marketing help scale your business to bigger, better heights? Can it make your business even more profitable? Honestly—can it really boost your business? The answer is: “Yes.” Why? According to studies, there are two ways to boost your business: One is by attracting potential customers (traditional marketing), and the other is maintaining your current crop of customers who are already supporting your business (loyalty marketing). Here’s another … [Read more...]

Loyalty Program Definition Loyalty program definition: What is it really? And why do you need to have such programs for your business? It’s very simple: Loyalty programs are about customer retention. Now, you might be thinking that this concept is too simple—and you’re double guessing its importance to your business. Please don’t. You see, there’s actually a science to loyalty programs... In fact, it just might help make your business better! Yes, I’m talking about greater marketability, wider … [Read more...]

Digital Punch Card App It’s safe to say we’re living in the future, with so many businesses using digital punch cards now. These loyalty punch card apps allow loyal customers to continue getting their stamps but without the hassle of carrying around those cards anymore. It’s all in digital format and all online. And for business owners it’s even better here in the future, too. Now you have a wealth of buying and spending information at your fingertips. At the click of a button you can which … [Read more...]

Customer Loyalty Programs The use of customer loyalty programs has hugely increased over the last decade. It’s not hard to understand why considering all the positive implications and revenue which can be generated from such programs. If you are not familiar with these programs, not to worry. They are fairly easy to understand and implement. Some are more simple and easy than others, but when implemented well, most every one of them has the great potential to bring positive gains to your bottom … [Read more...]

Customer Retention Strategies There are various customer retention strategies that you can implement in your business. Some better than others, but let’s talk about the ones best readied to help your business be successful. Firstly, why should you even worry about customer retention? Maybe you have a busy store already, so what is the point? Well, customer retention is just that: retaining customers; keeping existing customers around. Instead of relying on new customers that may or may not … [Read more...]

Customer Retention There a big difference between getting people to come through the doors of your business and getting them to come back. Customer retention is paramount for the success of your business. It costs about six times more to acquire a new customer than to sell to an existing one. Retaining your customers is so important for long term sustainability and growth. It should be central to your business strategy. There isn’t just one way to keep customers coming back. It … [Read more...]

Loyalty Cards If you have been in business a while, and even if you haven’t, you may have come across loyalty cards or maybe have had customers inquire about your loyalty or rewards program. If you don’t have a loyalty card to offer them or a program they can join, you may be missing out big time on big time profits! The facts are in: “Loyalty programs can generate as much as 20% of a company’s profits.” “The probability of selling to an existing customer is 60-70%.” “The … [Read more...]

Rewards Programs You’ve probably heard of rewards programs before. Your local coffee shop has one. Your grocery store has one. Maybe your local BBQ joint has one. As a member of a rewards program, you receive special discounts and points towards future purchases as reward for your continued patronage. Each program has its own set of rules, but they are all typically easy to join. A lot of people use these rewards programs for the discounts they get as a result. Because they get … [Read more...]

Loyalty Program You’ve probably heard of loyalty programs before. If you have not, chances are you have at least heard of club cards, loyalty cards, rewards cards, or points cards. Their use is widespread and the average US household has 21 loyalty programs. Companies try to add consumers to their loyalty programs and offer rewards to them for using it. These programs are a way for companies to encourage their customers to spend more in their stores or use their services more often. These … [Read more...]