You’ve probably heard of SMS marketing or mobile marketing before or maybe you’ve received mobile notifications of sales and promotions with some of the retailers or businesses you frequent. Mobile marketing is an excellent tool to use for small businesses to connect directly with their customers to notify them of the newest items in their stores or newest deals they are running. How does it work? And why is it so popular for businesses? Almost everyone has a smartphone these days. Even those who are rocking it “old school” with their flip phones still use them to send and receive text messages. Texting seems to be the most popular form of communication these days. It isn’t hard to see why. Most people don’t have landlines in their homes anymore, but they all have their own cellphones. Calling people to get ahold of them isn’t always the quickest way to get a response. Often the person you are calling is busy and can’t answer. But sending them the same message via text allows them to view it and respond when they have the time to do so.